Overall, when writing on our social media platforms we will primarily be communicating with our audience which has a high social media presence. On this platform, we are targeting/writing to reach individuals that will be interested in what we offer because we will add value to their life. We are targeting individuals who are interested in eating better for your products but are also foodies at heart and love to indulge in fast food like chick fila, McDonalds etc. We will be targeting/writing for induvial who are calorie conscious, who care about finding balance between eating healthy foods and having their favourite sauces, those who do not like having bland food, those who are interested in fitness/ living a healthy active lifestyle, those who on a diet/ calorie conscious and those who thrive for eating better without sacrificing flavour.

Overall, we will be writing for the following target audience/segment/niche of people on the platform:

Core Target Audience: 25–35 years old

• Focused on balancing careers, health, fitness goals, and social lifestyles.

Secondary Audience: 18–24 years old

• Young adults + students & early-career professionals motivated by body image, fitness goals +

trends.

GEOGRAPHIC

Country: Canada

Location

– Major cities across Canada (with foodies and fitness enthusiasts)

– Suburban regions like Mississauga – with parents with families prioritizing balanced lifestyles

PSYCHOGRAPHICS

Lifestyle

• Health conscious and strive to live healthy lifestyles in all aspects (mentally, physically,
• nutritionally and emotionally)
• Maybe on a diet
• Regularly meal prep or plan meals around specific calorie/macro goals + Enjoy
• experimenting with flavors and food trends
• Track their macros and calories regularly using apps or meal plans or at least are
• conscious of the foods they consume
• Seek a balance between enjoying flavorful meals and adhering to dietary goals.
• Challenges
• Struggle to find flavorful condiments and sauces that align with their dietary goals but still taste
• good (low-calorie- calorie moderate, high-protein, macro-friendly, better for you/ healthy
• ingredients).
• Experience “food FOMO” from restrictive diets and want products that allow indulgence without guilt.

Values

• Products + food that allow indulgence without the guilt
• Value high-protein, low-calorie, and macro-friendly food options.
• Appreciate products with clean, simple ingredients+ transparent nutritional information

Based on specifics when writing for Sauzzy sauces social platforms Facebook, Instagram, and Twitter I will be targeting different audience segments of my entire audience – based on each platform’s unique characteristics:

• Facebook: Primarily will be used to target our audience segment that falls between (25-55 (our older spectrum of the desinence) men and women), including families and young working professionals The content I post on Facebook will have to be engaging, informative, building community & encourage discussions. We will be communicating with I food lovers, home cooks, and parents looking for new flavors to add to meals, health conscious/ calorie conscious individuals, those who want to lose wright and or are on a diet.

• Instagram: Instagram will be used to target and communicate with a to a younger audience we are trying to target (primary 18-24 but also our millennial audience). To best communicate with our consumers on this platform we will be using relatable content and also visuals/ high-quality images. additionally, we will utilize Hashtags and trends help boost visibility. Use short, catchy captions with emojis to grab attention and utilize trendy audios. To best communicate with our audiences on the Instagram platform we will create content that is visually appealing / insta worth- showcasing high quality food for foodies (in a manner that will show balance), eaters, stay on top of creating trendy food content, poles/ challenges, visually appealing meals, and unique flavors + product highlights.

• Twitter (X): Used for real-time updates, news, and engaging in conversations and caters to a more mature audience those between (28-38 years old+) The audience expects concise, witty, and informative content that is on trend with current events and also includes visuals, memes + humour, promote flash sales, news worthy Sauzzy sauce news like flash promos, the use of  hashtags. Though on twitter it’s a very text-based platform- Posting witty, engaging tweets, participating in trending food conversations, and interacting with food-related accounts to create buzz around Sauzzy Sauce + effectively communicate with our older slightly skewed male audience.