3. For the purpose of this question, we are going to view your first blog post (Part “B” Question #1) as an introductory online campaign. Please answer the following questions:

a. What is your intended goal and why? (3 marks)

The goal of this blog post was to help overall raise awareness, and interest and just introduce Sauzzy Sauce to our audience- in a way that will complement online reading preferences. For this piece of content I focused on highlighting our brand’s unique qualities + SCAs (gluten-free, 75% fewer calories, no added sugar, low sodium, no GMOs etc.)- the versatility of the sauce, _show them how it fixes a problem they have  + how it can help them find a balance between being a foodie and reaching their health goals- making it a staple in everyday life. The post would aim to increase awareness of the product/ brand, inform them on what we do, generate interest, and ultimately drive sales.

This goal / introductory post is very crucial for building brand recognition and driving consumer interest and highlighting what makes us stand out from the competitors-

As introductory posts are key for “Building awareness, highlighting uniqueness, creating a positive first impression, setting expectations, Driving engagement and Establishing a foundation for future content. additionally, it should include A brief description of your business, Your unique selling proposition, A call to action, Visual appeal” [i]

To overall educate readers on how Sauzzy Sauce can benefit and elevate their life establish it as a must-have product for foodies with health goals.