- Why did you choose the specific image(s)? (3 Marks)
Image 1
I chose this image to include in the post because it is kind of like a wordless infographic! It shows that all the healthy ingredients and nutrients we all know and need going into all the Sauzzy sauces -which is kind of acting as the median to all the unhealthy food we all crave that is on the bottom. This effectively shows/ explains when you look at it without having to use a lot of text that- Sauzzy Sauces are the way you can get the balance between the unhealthy you love and crave and the nutrients you NEED! additionally, using infographics and pictographic as learned in class are a good way to engage with users. Additionally, “infographics are a powerful form of visual communication that can help businesses capture attention and engage with customers in a unique way.” [i]Additionally, “visuals like images, infographics, and videos are more engaging and easier to digest, making them more likely to be shared.”[ii]–
IMAGE 2
I chose to use this image as itself explanatory, shows and paints the story of how Sauzzy sauce is not only its healthy but also helps you reach your gym, physique and nutrition goals. By having a fit girl eating food with Sauzzy sauce in it- its thought/ shown that this is a healthy sauce you can use to reach your health and fitness goals. And by having the healthy meal prep containers with the Sauzzy Chick Sauce beside it– speaks to people who are on a diet or track macros or meal prep to be “healthy” for example, will be able to effectively resonate with that and it will be implied that these sauces are low calorie, healthy and macro friendly- and that it will help them achieve their goals!
Image 3
By having these 2 images which have really good, tasty, crave worthy looking food- literally drounded in sauce (which we all love) will effectively appall to sauce lovers! And by having this sauce on a salad and with the greens on top of the food- its implied as “healthy”- meaning that these images effectively convey/reinforce a “healthy” perception, making it clear that Sauzzy Sauce delivers indulgent flavour without compromise- which overall without text shows that Sauzzy Sauces allow you to enjoy bold, satisfying meals while still making smart, health-conscious choices!
Image 4
Overall, this image shows that healthy eating can be flavorful and satisfying by using- Sauzzy Sauces. By having a bottle of Sauzzy Chipotle sauce in the this set of images alongside both some healthy-looking foods and some unhealthy-looking foods- it overall helps convey a balance between flavour and health- which Suggests a balanced diet that’s both “healthy and tasty”. Additionally, the Sauzzy Chipotle Sauce bottle and name beside the fire imagery hints that it’s at a bold, smoky flavour that’s “fire” – and the close-up shots of the food with sauce all over them- imply to readers that the food and the sauce are delicious and healthy!
In conclusion, each of the images I selected to use above effectively enhances and matches the web copy that I have in this article- however, the images also effectively tell and convey the message and story alone as the images I chose are not only appealing but they are engaging and communicate the key/ core message that I am trying to convey- that Sauzzy sauce is your key to food freedom – as it allows you to have all the flavourful food you love while being “healthy” and hitting all your fitness goals.
Additionally, by having the infographic/ pictographic visual- I was able to simplify and convey the message in a visually straightforward way- without relying on copy.
By having the images of to-die-for- mouthwatering foods literal drenched in sauce and with the Sauzzy Sauce bottles- appeals to sauce lovers while also reinforcing the product’s healthy qualities through the use of the visuals
Additionally, I am effectively conveying and strengthening the perception that consumers have on Sauzzy Sauce by pairing the sauce bottles with super crave-worthy foods- as it allows you to have the perfect middle ground while also allowing consumers to enjoy bold flavours without sacrificing their health goals.
[i] Right Source Marketing. (2022, May 5). Infographics: definition and tips. https://www.rightsourcemarketing.com/glossary/what-are-infographics/
[ii]ttps://adamconnell.me/visual-content-statistics/#:~:text=Visual%20content%20is%2040x%20more,posts%20include%20eye%2Dcatching%20visuals.